Posts

Showing posts from October, 2015

2016 GIS-T Transportation Innovation Conference Logos

Image
I wanted to share some logos that I designed for the 2016 GIS-T conference. Unfortunately the logos are most likely not going to be used, but I wanted to make sure to share my work. I find this style of "mashup" logo particularly difficult. Many of our clients want to have logos that incorporate multiple imagery which can lead to graphics that are more of a Monogram/Crest then an actual Logo. There's nothing wrong with this but it does bring along some design challenges. The more elements (imagery) compiled into a design can often minimize the readability of the graphic at lower resolutions or if it's converted into gray-scale for black and white printing. It can also be challenging to create a shape that will work across multiple platforms such as print and web use. A logo that is wide may work well when printed on the top of a banner but may not work well when displayed in the navigation of a webpage were a square or circular shape may have worked better.