Wednesday, October 7, 2015

2016 GIS-T Transportation Innovation Conference Logos

I wanted to share some logos that I designed for the 2016 GIS-T conference. Unfortunately the logos are most likely not going to be used, but I wanted to make sure to share my work.

I find this style of "mashup" logo particularly difficult. Many of our clients want to have logos that incorporate multiple imagery which can lead to graphics that are more of a Monogram/Crest then an actual Logo. There's nothing wrong with this but it does bring along some design challenges.

The more elements (imagery) compiled into a design can often minimize the readability of the graphic at lower resolutions or if it's converted into gray-scale for black and white printing. It can also be challenging to create a shape that will work across multiple platforms such as print and web use. A logo that is wide may work well when printed on the top of a banner but may not work well when displayed in the navigation of a webpage were a square or circular shape may have worked better.

I will say that the true purpose of a logo is to give brand recognition, draw interest, and trigger thought. It is often safer to lean on the side of simplicity over complexity for the sake of making a clear message. 

Choosing vague imagery that does not relate to your business can actually work against solidifying your brand. A good example of this is the huge number of logos that incorporate a leaf into there design but yet have nothing to do with leaves. (just google "leaf logo")


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More Timmons GIS projects: www.timmonsgis.com
To view more of my work or make inquiries: www.woodardillustration.com